THE PIZZA PARKA
Pizza Hut asked us to prove that they have the warmest oven bags on earth. So we made the world’s first winter jacket made out of oven bags. Here’s a super-fashiony fashion video we made to announce it.
And here’s a super-fashiony case study we made to explain it to awards juries.
The Pizza Parka came with a booklet to explain just how hi-tech it was.
And we launched The Pizza Parka at an exclusive event held at the Minus 5º Ice Bar.
PIE TOP IIs
First Pizza Hut introduced Pie Tops, the world’s first sneaker that orders pizza with the touch of a button.
Then we introduced Pie Top II’s, the world’s second sneaker that orders pizza with the touch of a button. Not to mention, the world’s first sneaker to pause your TV when that pizza arrives.
Once we made the shoes, we made a video.
And then we built an app…and hired an illustrator. His name was Kenny.
The Pie Top IIs were a huge success, garnering over 1.2 billion media impressions in the first week alone. If you’d like a pair you can occasionally find one on eBay. They sell for around $1000. (Take that Jordan!)