INVESCO

Invesco QQQ is an ETF that makes it easy to invest in the most innovative companies that are shaping our future. A future that many people are frightened of. So, we came up with a campaign that says, “the future isn’t scary, not investing in it is,” to reassure investors that technological upheaval is nothing to fear, as long as you’re in a position to profit from it.

When we asked Chat GPT what it thought of our campaign, it said, “I would have gone with a slogan like ‘innovation isn’t a gamble, it’s an opportunity—seize it now.’ This leans into a more confident, assertive tone, appealing to investors who may be looking for reassurance that technology-driven investments like QQQ are sound, forward-thinking choices rather than high-risk ventures.”

Maybe the future is scarier than we thought.

And we made a few for the NCAA tournament. Hope you like basketball.