Watch the Super Bowl debut of Leon Sandcastle.
During the rookie combine we released a video of Leon running the 40-Yard Dash. Spoiler Alert: He's fast.
Here's a lovely campaign recap.
We created a Leon Sandcastle fan page on NFL.com
Sold Leon Sandcastle merchandise on NFLShop.com
Partnered with EA Sports, so players could draft Leon on their Madden teams.
Leon was active on Social Media.
The campaign got lots of press. (click image to read)
And here’s Deion accepting the Emmy for Outstanding Sports Promotion. We are now one quarter of the way to becoming an EGOT. And with “Zack & Rich, The Musical” in previews, we feel pretty good about our Tony chances.