SUPER BOWL

For this year’s Super Bowl, E*TRADE wanted to inspire people to get off the sidelines and put their money to work. So, we did what anyone would do—got a cute kid and spent a small fortune buying the rights to a classic 80’s music track. 

BRAND CAMPAIGN

Traders have their own lingo, which can be intimidating if you’re not a trader. So, we created a campaign that tested viewers’ knowledge of common trading terms. If they didn’t know them, no sweat, because E*TRADE offers way more than just trading.

TRADER CAMPAIGN

This campaign was made for traders and ran on networks like CNBC during the height of the Covid lockdown. The first 15 seconds are hilarious, while the second 15 seconds are boring as hell, because that’s the secret to getting traders to pay attention to your commercials.