Invesco QQQ is an ETF that makes it easy to invest in the most innovative companies that are shaping our future. A future that many people are frightened of. So, we came up with a campaign that says, “the future isn’t scary, not investing in it is,” to reassure investors that technological upheaval is nothing to fear, as long as you’re in a position to profit from it.
When we asked Chat GPT what it thought of our campaign, it said, “I would have gone with a slogan like Innovation isn’t a gamble, it’s an opportunity—seize it now…“
Maybe the future is scarier than we thought.
And we made a few for the NCAA tournament. Hope you like basketball.
In year 2, we set out to prove that innovation changes everything by producing a campaign called “Innovation Changes Everything.” Each spot takes place in the past and proves that our ancestors really should have been more technologically advanced. Silly ancestors!
